New Delhi, September 11, 2008: The recently launched stylish and high performance new Ford Fiesta now gives Indian car lovers another reason to cheer during the oncoming festival months. To celebrate the 75,000 car milestone, Ford India is offering all new Fiesta owners gift vouchers for exquisite Tanishq Diamond jewellery worth Rs. 20,000. The offer is valid for a limited period.
Mr. Nigel E. Wark, executive director, Marketing, Sales and Service, Ford India, said, “75,000 happy Fiesta customers in India in such a short span is not only a milestone that not many have achieved; more than that it’s a glowing testimony to quality, performance and value that Fiesta delivers. We are very excited by the tremendous response that customers have given. It is our duty to celebrate the success with them. The Fiesta is targeted at the passionate and discerning who enjoy and appreciate style as much as a smooth drive. We hope that the stylized Fiesta and the finely crafted Tanishq diamond jewellery will enhance the festivities for our new customers.”
Ford Fiesta gives Indian consumers the choice between Ford India’s advanced and efficient Duratec (petrol) and Duratorq (turbodiesel) engines. Besides holding a national record for best mileage, Fiesta traveled from Bangalore to Mumbai on one tank of fuel and remains top of the class in terms of fuel efficiency in real road conditions.
The model range includes three petrol variants – 1.6 EXI, 1.6 ZXI and 1.6 SXI – and three turbo-diesel variants – 1.4 EXI, 1.4 ZXI and 1.4 SXI. In addition, the Fiesta 1.6 S – a sport variant has been uniquely developed for a specific segment of Indian consumers who are looking for sportiness in their vehicle.
"The Fiesta stands tall in terms of style, performance, safety, comfort and driving dynamics and has been the preferred choice in India's mid-size car segment since launch. The ultimate confirmation of our claim came from India’s Formula 1 driver, Narain Karthikeyan who voted Fiesta as the “The best driver’s car in its class” at a recent 11-car mega test conducted at the Madras Motor Sports Club”, said Nigel.
The bold styling of the Fiesta is indicative of European design cues and is a true reflection of the Ford Fiesta's exciting on-road character. Outside, an aggressive face and bold headlamps highlight the look of the Ford Fiesta. Inside, the Fiesta boasts several significant design revisions with upgraded fabrics and leathers – now offered in an even wider variety of colors – and detailed improvements in quality and finish.
The Fiesta range is available in attractive colors such as Morello, Thunder, Panther Black, Diamond White, Brush Steel, Paprika Red, Moondust Silver and Platinum. The Fiesta 1.6 S is also offered in bright, eye-catching Aquarius.
The Ford Fiesta is fitted with a host of safety features to ensure maximum passenger and car safety. Additionally, the Ford Fiesta SXI and the 1.6 S feature Advanced Anti-lock Braking System (ABS Plus) along with Electronic Brake Force Distribution (EBD) for optimal vehicle control during extreme braking in all weather and road conditions. The Ford Fiesta SXI and 1.6 S also provide driver and passenger airbags as standard equipment. The load-limiting inertial safety belt technology is designed to limit chest loads on impact.
For the unique Indian environment, Ford has engineered and designed the Fiesta to exceed its industry leading global standards, such as heightened water wading, where the vehicle is tested to 450mm in depth in dynamic and stationary driving scenarios. Fiesta’s superb HVAC system also is calibrated to cool the interior rapidly in extremely hot conditions (e.g. 49° C).
The Fiesta has been the highest selling car for Ford India and this special offer is a way of giving back to the customers for their constant trust and support. So while you Go Fida with the Ford Fiesta, the entire family can Go Fida with the diamonds!
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