GM India Creates New Marketing Entity Christened “General Motors (India) Marketing Private Limited”

New Delhi: General Motors India, the wholly-owned subsidiary of General Motors Corporation that manufactures and sells Chevrolet products in India, today announced the creation of its sales and distribution company entitled General Motors (India) Marketing Private Limited. As a part of the restructuring and realignment of its corporate structure, GM India is transferring its sales, marketing and distribution activities to the new entity, while all manufacturing activities will remain with General Motors (India) Private Limited.

Speaking about this realignment, Mr. P. Balendran, Vice President, GM India said, “The new company, General Motors (India) Marketing Private Limited will be operational soon. “With GM’s operations in India expanding significantly in size and scale, it has become necessary to bring greater focus and efficiency to selling and distributing our world-class products and services. This move will help us improve planning, inventory management, transport management, timely delivery and thus, maximize cost synergies.”

Formation of the new company follows GM India’s state of the art Greenfield plant at Talegaon commencing production on 2nd September, 2008. The restructuring exercise, which is expected to result in significant cost efficiencies, will also involve the transfer of some employees who are currently engaged in sales, marketing and distribution activities to the new company.

“General Motors (India) Marketing Private Limited will also help us to unlock value in the near future which, in turn, will seek to optimize effectiveness and maximize efficiency of the company,” added Mr. Balendran.



GM India’s network expansion is in full swing with 122 sales points and 129 service outlets already operational across the country. . With a view to further widen the customer reach, the company intends to put in place at least 145 sales points and 160 service outlets by this year end. .

General Motors India is a wholly owned subsidiary of General Motors Corporation, with two state-of-the-art manufacturing facilities at Halol, Gujarat and Talegaon in Maharashtra. The company makes the Chevrolet Tavera, Chevrolet Optra, Chevrolet Aveo, Chevrolet Aveo U-VA, Chevrolet SRV, Chevrolet Spark and Chevrolet Captiva for the Indian market.