Toyota Kirloskar Motor Pvt. Ltd (TKM), announced the launch of the New Corolla Altis on 5th September 20at the “India Expo Centre – Greater Noida”. Present at the occasion were Yasuhiko Yokoi, Managing Officer, Soichiro Okudaira, Managing Officer & Yasuyuki Kawamoto, Chief Engineer – Corolla Altis, Toyota Motor Corporation (TMC); Vikram Kirloskar; Vice Chairman, Hiroshi Nakagawa; Managing Director & Sandeep Singh, Deputy Managing Director, Toyota Kirloskar Motor Pvt. Ltd. (TKM).
The Toyota Corolla Altis replaces the 9th Generation Corolla introduced in India in 2003. Corolla earned the No. 1 ranking in the JD Power IQS rankings for 2 consecutive years in 2003 & 2004.
Speaking at the occasion, Yasuhiko Yokoi, Managing Officer of Toyota Motor Corporation (TMC) said, “Corolla has been a true symbol of Toyota passenger cars, and has contributed to the growth of the vehicle industry all over the world, with sales of over 30 million units so far. The global sales figure of Corolla was 1.3 million last year, accounting for more than 30% of Toyota’s global passenger car sales. And I’m very glad to introduce this very important 10th generation car here in India today!”
Soichiro Okudaira, Managing Officer of Toyota Motor Corporation (TMC) said, “The concept this time is Happy Corolla for Our Planet. This model has been developed based upon a global point of view to maximize customer satisfaction. The DNA that has been handed down for 40 years is alive and well today. Displaying technology and concepts that are always ahead of time, our mission has been to create a new generation car.”
Mr. Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor (TKM) said, “To help everyone become more familiar with this incredibly advanced new Corolla, we gave it the name "Altis," which is derived from the word “altitudinous” meaning "the Absolute Superiority". Our goal is to sell an average of 2,000 vehicles a month. And as the name implies, we aim to make the Altis the best-selling car in its class.”
The Corolla Altis is the second Corolla launched in India.
The vehicle’s features include an 8-way power driver’s seat, HID headlamps, steering wheel with audio controls and MID switch, and an Optitron meter.
The Toyota Altis comes in 3 grades: the 1.8 G M/T, the 1.8 G (L) M/T, and the top-end 1.8 V (L) A/T Model. The Corolla now delivers max power of 130 HP, 7 HP higher than the previous model.
Toyota in India is targeting at achieving Corolla Altis sales of 2000 units per month in the year 2008.
Toyota is launching a Marketing Blitz at 100 shopping malls, airports, and showrooms across the country.
The Corolla Altis is being offered in three versions, the 1.8 G M/T, the 1.8 G(L) M/T and a top-end grade 1.8 V(L) A/T model. The Corolla Altis delivers max power of 130 HP, which is 7 hp higher than the earlier model. The 1.8G M/T version, which is an equivalent of the previous H2 model, has been improved by the addition of features like Electric Power Steering, Optitron Combination Meter, Multi-information Display, Steering wheel with Audio Controls & MID switch and many more. The medium-grade 1.8G (L) M/T model has features like HID headlamps with washers and 8-Way Power Driver Seats with Power Lumbar Support. And the top-end version 1.8V (L) A/T model has features like Cruise Control and Gate Shift Type Auto Transmission with Sequential Shift.
On the sales front, TKM is planning a marketing blitz with simultaneous 100 events at shopping malls, airports and showroom nationwide.
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