NEW DELHI: Toyota India is planning to add power to its portfolio in India and will drive in the Land Cruiser diesel SUVs soon.
The Land Cruiser, one of Toyota's best-known models globally, will mark the company's push in the diesel SUV segment and will be imported as a fully-built unit, Sandeep Singh, deputy MD (marketing) of Toyota's Indian JV Toyota Kirloskar Motors (TKM), said.
"The Land Cruiser is under study and the recent changes to the regulations governing the import of vehicles give us an opportunity to bring the model to India," Singh told TOI after unveiling a new facelift-version of its multi-purpose vehicle Innova.
Toyota already sells the Prado range from the Land Cruiser's family, but this comes strapped with a petrol engine, restricting its monthly sales volumes to low double digit figures. "We are hopeful that a diesel engine will give us more volumes and help get a higher market share," Singh said.
The new Land Cruiser range is likely to cost upwards of Rs 40 lakh, considering that it will attract over 100% import duty. At this price, it will be priced a notch higher than the Prado that is currently retailed around Rs 35 lakh.
Apart from the Land Cruiser, the company is also expected to drive in the compact offroader Fortuner in India this year. These models apart, Toyota is aggressively working towards launching an all-new compact car in the Indian market by 2010-end that would mark the company's entry into the high-volume small car category. "It will be very well priced and we plan to have high degree of localisation in the car to keep its cost low," Singh said.
Currently, Innova the company's big volume product in India has an indigenisation level of 55% while the Corolla sedan has 35%.
Soruce: http://timesofindia.indiatimes.com/Business/Toyota_to_drive_in_Land_Cruiser_diesel/articleshow/4043916.cms
The Land Cruiser, one of Toyota's best-known models globally, will mark the company's push in the diesel SUV segment and will be imported as a fully-built unit, Sandeep Singh, deputy MD (marketing) of Toyota's Indian JV Toyota Kirloskar Motors (TKM), said.
"The Land Cruiser is under study and the recent changes to the regulations governing the import of vehicles give us an opportunity to bring the model to India," Singh told TOI after unveiling a new facelift-version of its multi-purpose vehicle Innova.
Toyota already sells the Prado range from the Land Cruiser's family, but this comes strapped with a petrol engine, restricting its monthly sales volumes to low double digit figures. "We are hopeful that a diesel engine will give us more volumes and help get a higher market share," Singh said.
The new Land Cruiser range is likely to cost upwards of Rs 40 lakh, considering that it will attract over 100% import duty. At this price, it will be priced a notch higher than the Prado that is currently retailed around Rs 35 lakh.
Apart from the Land Cruiser, the company is also expected to drive in the compact offroader Fortuner in India this year. These models apart, Toyota is aggressively working towards launching an all-new compact car in the Indian market by 2010-end that would mark the company's entry into the high-volume small car category. "It will be very well priced and we plan to have high degree of localisation in the car to keep its cost low," Singh said.
Currently, Innova the company's big volume product in India has an indigenisation level of 55% while the Corolla sedan has 35%.
Soruce: http://timesofindia.indiatimes.com/Business/Toyota_to_drive_in_Land_Cruiser_diesel/articleshow/4043916.cms
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