08/02/2009,The Financial Express
Two-wheeler major Bajaj Auto Limited (BAL) is targeting 35% market share in Tamil Nadu as against 20% now through a slew of new launches and aggressive marketing. The company, which has announced the launch of XCD 135 DTS-Si, junior version of its premium bike Pulsar, will help increasing the company's market share in the middle (value) segment to 30% in the next 12 months as against 5% now, said S Manoj Kumar, regional head (Tamil Nadu & Puducherry), said.
Addressing a press conference here on Saturday, he said the company is planning to launch two more vehicles in the value segment in the next two to three months in India. With the existing models of XCD 125 and 135 versions coupled with new models, the company hopes to increase its overall market share to 35% in the State as against 20% now, he added.
Responding to queries, he said, the new vehicle is the junior version of Pulsar, which is affordable, sporty, less weight and family-friendly one. "We expect to sell 15,000 units XCD in the next two months (Feb, March) and are targeting to sell 4,500 units to 5,000 units a month in the State alone, he said. The product, comes in three variants, priced between Rs 43,000 and Rs 47,000, he added.
Bajaj is the leader at the entry and premium segments in the State with 35% and 56% market share, respectively. "With the new launches, we hope to gain substantial market share in the middle segment too," he said. The company is currently selling 8,500 units a month in the State which would be increased to 15,000 units from April onwards. The company hopes that aggressive market coupled with the finance from Bajaj Auto Finance Limtied will help drive the growth, he added.
Two-wheeler major Bajaj Auto Limited (BAL) is targeting 35% market share in Tamil Nadu as against 20% now through a slew of new launches and aggressive marketing. The company, which has announced the launch of XCD 135 DTS-Si, junior version of its premium bike Pulsar, will help increasing the company's market share in the middle (value) segment to 30% in the next 12 months as against 5% now, said S Manoj Kumar, regional head (Tamil Nadu & Puducherry), said.
Addressing a press conference here on Saturday, he said the company is planning to launch two more vehicles in the value segment in the next two to three months in India. With the existing models of XCD 125 and 135 versions coupled with new models, the company hopes to increase its overall market share to 35% in the State as against 20% now, he added.
Responding to queries, he said, the new vehicle is the junior version of Pulsar, which is affordable, sporty, less weight and family-friendly one. "We expect to sell 15,000 units XCD in the next two months (Feb, March) and are targeting to sell 4,500 units to 5,000 units a month in the State alone, he said. The product, comes in three variants, priced between Rs 43,000 and Rs 47,000, he added.
Bajaj is the leader at the entry and premium segments in the State with 35% and 56% market share, respectively. "With the new launches, we hope to gain substantial market share in the middle segment too," he said. The company is currently selling 8,500 units a month in the State which would be increased to 15,000 units from April onwards. The company hopes that aggressive market coupled with the finance from Bajaj Auto Finance Limtied will help drive the growth, he added.
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