Wednesday, February 11, 2009

Ford India adds more safety and comfort to Fiesta ZXi


Chennai, February 11, 2009: This February, Ford's Fiesta ZXi variant becomes even more attractive with a host of new features under its hood to enhance the driving experience to match with the inspired style, safety and performance attributes of the sedan.

The new features on the Fiesta ZXi include an Anti-lock Braking System (ABS) with Electronic Brake Force Distribution (EBD), a 2 DIN MP3 player with speakers and front fog lamps. And all these exciting features are offered at no additional cost.

Nigel Wark, executive director, Marketing, Sales and Service, Ford India, said, “It has always been our endeavour to provide our customers exceptional value and these enhancements are in line with our overall product strategy to provide best in class offerings.''

The addition of Anti-lock Braking (ABS) System with EBD to the Fiesta ZXi will help maximize the safety values by offering powerful, efficient, anti-skid braking under all conditions. The product also has an entertainment quotient – with a powerful 2 DIN MP3 player to make your driving comfortable and pleasurable. The front fog lamps enhance the exterior of the vehicle whilst making it even safer. These new features are factory fitted upgrades.

Ford Fiesta gives Indian consumers the choice between Ford India’s advanced and efficient Duratec (petrol) and Duratorq (common-rail, turbodiesel) engines.

Fiesta is known for its superior fuel efficiency and handling dynamics. The upgraded variant, ZXi Petrol is aggressively priced at Rs. 6.34 lakhs and ZXi Diesel at Rs. 7.32 lakhs (Ex-showroom - New Delhi). The aggressive pricing and a competitive cost of ownership make the Fiesta ZXi exceptional value for money offering.


Source: www.india.ford.com.

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