Date : Mar-16-2009 09:37
Foremost automobile companies, now the days are evaluating the Nano impact on their businesses. Some companies are thinking that Nano will lead to an alternative mode of commercial transport, which as a result can substitute the three- wheeler auto-rickshaw market.
Further, according to some companies, real risk will start when Nano will launch its diesel version, which is expected to pull out larger volumes. More than 3 lakh auto rickshaws are sold annually with price ranging from Rs 1 lakh to Rs 1.5 lakh. The Nano could provide an alternative even for customers who use auto-rickshaws.
R C Bhargava, chairman of Maruti Suzuki India, the country’s largest car marker, said, “The Nano is similar to or cheaper than an auto-rickshaw and offers similar mileage. But it provides more safety and has superior technology, so I see the conversion of this market to the Nano.”
Meanwhile, both car and two-wheeler companies consider that the Nano may have a more instant impact on the two-wheeler market than on small cars. Arvind Saxena, senior vice-president of Hyundai Motors India Ltd, said, “The Nano will have an adverse impact on the motorcycle market, but we don’t see it taking away customers from the current small cars.”
Foremost automobile companies, now the days are evaluating the Nano impact on their businesses. Some companies are thinking that Nano will lead to an alternative mode of commercial transport, which as a result can substitute the three- wheeler auto-rickshaw market.
Further, according to some companies, real risk will start when Nano will launch its diesel version, which is expected to pull out larger volumes. More than 3 lakh auto rickshaws are sold annually with price ranging from Rs 1 lakh to Rs 1.5 lakh. The Nano could provide an alternative even for customers who use auto-rickshaws.
R C Bhargava, chairman of Maruti Suzuki India, the country’s largest car marker, said, “The Nano is similar to or cheaper than an auto-rickshaw and offers similar mileage. But it provides more safety and has superior technology, so I see the conversion of this market to the Nano.”
Meanwhile, both car and two-wheeler companies consider that the Nano may have a more instant impact on the two-wheeler market than on small cars. Arvind Saxena, senior vice-president of Hyundai Motors India Ltd, said, “The Nano will have an adverse impact on the motorcycle market, but we don’t see it taking away customers from the current small cars.”
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