NEW DELHI: Auto major Mahindra & Mahindra today introduced CNG variant of its pick-up vehicle, Maxx Maxi Truck priced at Rs 3.79 lakh (ex-showroom Delhi) as it looks to strengthen its position in the segment.
"Last year auto industry saw domestic pick-up vehicles segment sales decline by 4 per cent but M&M managed to grow by 11 per cent and we have managed to grow our market share to 85 per cent from 77 per cent," Senior Vice-President Marketing Automotive Sector Vivek Nayer told reporters here.
He said, since its launch in 2006, Maxx Maxi Truck has been the growth driver in the four wheeler small load category and the CNG variant will add significantly to it.
While M&M is the leading player in the pick-up vehicle market which has an annual sales of around 56,000 units, Tata Motors is the other player with its 207Di.
Asked about sales prospects in the segment for the fiscal, Nayer said: "It is very difficult to predict but definitely we can say compared with what was in last six months, today the market is much better."
Soruce:ET
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