20/05/2009 ,The Hindu
Even as it is contemplating an upgrade of the Maruti 800, in order to conform to emission standards, the compact car segment (called A2 in industry parlance) has turned out to be the most attractive segment for Maruti Suzuki India which increased its market share in this segment at a time when the industry was flat.
It said that a flexible plan had been adopted to produce according to demand.
The company commands the largest market share of 58 per cent in the A2 segment which accounts for 72 per cent of its total sales and it gained one percentage point in market share last year. In the current year, it aims at bettering the industry growth rate set by the apex body Society of Indian Automobile Manufacturers (SIAM).
Maruti Suzuki is also planning at least three launches by 2011-12, its Director, Marketing
and Sales, S. Oishi, said. He was here to launch the companys latest offering, Ritz in the upper A2 segment. S. N. Burman, commercial business head (eastern zone), said that Rs. 4,000 crore had been invested in this respect.
He said that as the market grew, the company would produce according to demand and within the A2 production capacity. The Indian market is maturing but we keep our production plans flexible at the back-end, he said. The company sold 7.11 lakh vehicles in the domestic market and exported 53,000 cars in 2007-08, while in 2008-09, it sold 7.22 lakh units.
Even as it is contemplating an upgrade of the Maruti 800, in order to conform to emission standards, the compact car segment (called A2 in industry parlance) has turned out to be the most attractive segment for Maruti Suzuki India which increased its market share in this segment at a time when the industry was flat.
It said that a flexible plan had been adopted to produce according to demand.
The company commands the largest market share of 58 per cent in the A2 segment which accounts for 72 per cent of its total sales and it gained one percentage point in market share last year. In the current year, it aims at bettering the industry growth rate set by the apex body Society of Indian Automobile Manufacturers (SIAM).
Maruti Suzuki is also planning at least three launches by 2011-12, its Director, Marketing
and Sales, S. Oishi, said. He was here to launch the companys latest offering, Ritz in the upper A2 segment. S. N. Burman, commercial business head (eastern zone), said that Rs. 4,000 crore had been invested in this respect.
He said that as the market grew, the company would produce according to demand and within the A2 production capacity. The Indian market is maturing but we keep our production plans flexible at the back-end, he said. The company sold 7.11 lakh vehicles in the domestic market and exported 53,000 cars in 2007-08, while in 2008-09, it sold 7.22 lakh units.
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