Maruti Suzuki launches Mr. WizeR as WagonR mascot

NEW DELHI, July 16, 2009: Maruti Suzuki’s WagonR, the ‘Smart car’, now has a mascot – Mr WiseR. Mr WizeR is an amalgamation of the brand name ‘WagonR’. ‘Wise', smart and witty are some of his inherent traits and Mr. WizeR truly represents WagonR customers.



According to Mr Shashank Srivastava, Chief General Manager (Marketing), Maruti Suzuki India Limited, "The objective of launching Mr WiserR is to revitalise the brand and beat the clutter with an innovative concept, while communicating the core strength of the brand in the most effective manner. Mr WizeR embodies the values -- smartness and leadership -- that brand WagonR stands for."



Mr WiseR is all set to make an all-India debut on July 17, 2009 in a cartoon strip in a leading national daily. WagonR aims to take Mr WiseR to all media domains and plans to have the cartoon character as the face of future campaigns across print, TV and the Internet, progressively. Mr WiseR will be seen providing solutions to everyday issues faced by the common man, flavoured with his characteristic wit.



The WagonR the tall boy hatchback in Maruti Suzuki portfolio, is popular for its practicality and easy maneuverability. Mr. WizeR will reflect this and will be shown in both office and everyday situations. According to VS Mani, Senior Vice President and General Manager, Lintas Media Group, who worked on creating the Mr WiseR character, “WagonR will be an integral part of the storyline and the brand fit will be merged with the story. Though Mr WiseR has a modern outlook, he is deeply rooted in the Indian value system."



The entry of WagonR in 1999 pioneered news concepts like ABS (Anti-lock braking system) and airbags and the tall boy design changed the definition of headroom among cars in its segment. WagonR has consistently grown over the years and it is one of the top-selling brands of Maruti Suzuki. Till date, the company has sold over 7.25 lakh units of WagonR, During the fiscal 2008-09, WagonR recorded an average monthly sales of over 11,000 units. WagonR is also available in LPG variant known as WagonR Duo.

www.marutisuzuki.com
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