Tuesday, September 22, 2009

DC and Carnation to sell redesigned cars in India



NEW DELHI: Indian customers can get their regular cars

re-designed with former Maruti Suzuki MD Jagdish Khattar owned Carnation Auto entering into a partnership with ace auto designer, Dilip Chhabria to re-done cars at affordable prices.

Carnation Auto, will start selling customising
car kits made by Chhabria’s DC Design at the price of up to Rs 80,000 for Tata Nano, for Maruti Suzuki it will be priced between Rs 45,000 to Rs 60,000 and between Rs 60,000 to Rs 75,000 for the Honda City.

While Toyota Innova with changed interiors and entertainment features will cost Rs 4.95 lakh and will carry enhanced interactive features targeting businessmen.

"We will customise cars at affordable prices and meet customers aspirations to change their regular cars. Our aim is to make customisation business a mass market one. Like the US market, where 5% cars sold are customised, we are expecting a similar potential in India in the next few years," Jagdish Khattar, CMD Carnation Auto said.

According to the company, these changes will be done in existing cars owned by people and would enhance space, comfort and add new entertainment features based on the customers demands.

These kits include front and rear bumpers, bonnet enhancements, side skirting and fog lamps and alloy
wheels. These kits will be available at all the 11 Carnation Auto outlets and it will also provide service backup and warranty to customers.


ET

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