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The Mahindra group is revving up its presence in the gearless scooter segment consequent to the acquisition of Kinetics two-wheeler business in July 2008.
On Thursday, Mahindra Two Wheelers launched the Mahindra Rodeo and Mahindra Duro costing Rs 41,299 and Rs 38,299 (ex-showroom Pune) respectively. The two scooters will be available across the 300 dealerships of Mahindra Two Wheelers in a week.
Mahindra Two Wheelers is targeting sales of 1 lakh units in the first year-and-a-half. It retails Flyte which was originally launched by Kinetic Motors and now sports the Mahindra badge. The scooter sells an average of 4,000 units each month.
We built an automobile ecosystem over many years. We think our ability to leverage synergies of common manufacturing, common procurement and common research will help us develop a strong two-wheeler portfolio, said Mr Anand Mahindra, Vice-Chairman and Managing Director, Mahindra group, at a press conference here.
Apart from Mahindras own R&D capabilities, technological inputs from Taiwans Sanyang Industry Company (SYM) and design expertise from the Italy-based based Engines Engineering (owned by the Mahindra Group) went into the development of these two products, the first ones since the group acquired the two-wheeler business of Kinetic.
We have beefed up the scooter portion of the two-wheeler portfolio and are ready to address the market demands. Motorcycle portion of the portfolio is currently under development. We will come out with our motorcycles in one-and-a-half years, said Mr Anoop Mathur, President, Two Wheeler Sector, Mahindra & Mahindra.
Mr Mahindra said that the company was exploring the possibilities of exporting two-wheelers while simultaneously looking at sourcing components from China
The Hindu Business Line
On Thursday, Mahindra Two Wheelers launched the Mahindra Rodeo and Mahindra Duro costing Rs 41,299 and Rs 38,299 (ex-showroom Pune) respectively. The two scooters will be available across the 300 dealerships of Mahindra Two Wheelers in a week.
Mahindra Two Wheelers is targeting sales of 1 lakh units in the first year-and-a-half. It retails Flyte which was originally launched by Kinetic Motors and now sports the Mahindra badge. The scooter sells an average of 4,000 units each month.
We built an automobile ecosystem over many years. We think our ability to leverage synergies of common manufacturing, common procurement and common research will help us develop a strong two-wheeler portfolio, said Mr Anand Mahindra, Vice-Chairman and Managing Director, Mahindra group, at a press conference here.
Apart from Mahindras own R&D capabilities, technological inputs from Taiwans Sanyang Industry Company (SYM) and design expertise from the Italy-based based Engines Engineering (owned by the Mahindra Group) went into the development of these two products, the first ones since the group acquired the two-wheeler business of Kinetic.
We have beefed up the scooter portion of the two-wheeler portfolio and are ready to address the market demands. Motorcycle portion of the portfolio is currently under development. We will come out with our motorcycles in one-and-a-half years, said Mr Anoop Mathur, President, Two Wheeler Sector, Mahindra & Mahindra.
Mr Mahindra said that the company was exploring the possibilities of exporting two-wheelers while simultaneously looking at sourcing components from China
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