Japan’s third largest automobile manufacturer, Nissan Motor, has firmed up its commitment to the Indian market with a decision to diversify its product portfolio here. ‘To begin with, we will offer Murano as a completely built import in the following fiscal,’ informed Corporate VP, Global Communications, Nissan, Simon Sproule adding that the manufacturer is also drawing up plans to locally manufacturer a brand new, India-specific platform for the A segment at their Chennai facility by 2010.
At the moment, Nissan follows a strict CBU import policy and offers within its limited portfolio the executive-sedan Teana and a Sports Utility Vehicle X-Trail. ‘We sold over 550 units in 2007 through five dealers, 313 of which were Teanas. Market conditions are perfectly apt to launch a premium product in the SUV segment and we don’t want to miss out on this opportunity,’ added Director Marketing and Sales, Nissan Motor India, Neeraj Garg.
Garg however refused to comment on the price point of the globally popular Murano. The Murano is a mid-size crossover SUV first manufactured by Nissan in December 2002 and sold as a 2003 model. Designed at Nissan Design America in La Jolla, California, the first generation Murano was based on the Nissan FF-L platform first used by the third generation Altima. The European version of the Murano began sales in 2004 and is available only in one version.
The Murano was nominated for the North American Truck of the Year award for 2003. It is manufactured at Kanda, Fukuoka, Japan. However, it is not clear whether the Indian offering will be imported from Japan or the European market and the price point will clearly depend on that.
Economy products such as M&M’s Scorpio and Tata Motors’ Safari dominate the SUV segment in India. Over the last few years however, there has been a gradual yet positive shift in consumer sentiment for premium products flagged by Mitsubishi’s Montero at the top end and Suzuki’s Grand Vitara at the bottom. Also, Mitsubishi plans to launch its Outlander in the same segment. The spectrum recently saw GM launch the all-new Captiva. Further, there is clearly a niche market for ultra-premium import segment such as Toyota’s Prado.
Imports driving growth
These products are driving the growth in the SUV segment, but for a manufacturer like Nissan the disconnect with Indian audiences will have to be bridged before it can expect to garner any sizeable volumes here. ‘Our mandate for the next couple of years is very clear. We are launching niche products like the Murano as a brand building exercise before we can start locally manufacturing here,’ added Sproule.
He also informed that the manufacturer is keen on commencing work on an A-segment offering in the sub- €10,000 category, which will be smaller than the Micra. Work on the same should begin by 2010 at the Chennai facility it has planned with Renault. ‘The ultimate objective by 2012 is to have a sizeable presence here with close to eight models, most of which will be fairly localised and a few big-ticket imports too,’ added Sproule.
Besides, Renault-Nissan has also tied up with Bajaj Auto for introducing a low-cost four-wheeler, a prototype of which was showcased just before the Auto Expo, held in Delhi earlier this year. The feasibility study on the final product will is still underway. When asked whether the eight models up to 2012 will include that project, Sproule said it would be a completely independent venture.
He clarified that Nissan’s presence in the country will be three-pronged. ‘We will introduce our own imports here, manufacture indigenous platforms with our global partner Renault and
provide offerings as a part of independent ventures with Bajaj and Ashok Leyland (for LCVs),’ he informed.
Talking about LCVs, Sproule informed that the tie up with Ashok Leyland is restricted to sub-8-tonne segment. ‘We have no intentions to delve into heavy commercial vehicles segment, which is dominated by local players here,’ he added. Upon asking why M&M, Renault’s partner and established LCVs maker wasn’t considered for the association for commercial vehicles, Sproule contended ‘our assessment of Leyland’s portfolio was that LCV offering would compliment their existing platforms.’
source: www.automonitor.co.in