New Delhi: German luxury car maker Audi will launch its sports car 'R8' in India this November, with a price tag of Rs 1.17 crore, even as the company gears up to clock an overall sales of around 1,000 cars in the country this year.
The sports luxury car will be an addition to the company's line of luxury sedans, including the A4, A6, A8, TT Coupe, and SUV Q7.
"The (R8) cost will be over crore...Rs 1.17 crore," Vice-President Marketing Audi (India) Martin Birkner said.
Asked how many R8s Audi was planning to sell in India, he said the company has received orders for 15 units already, which would be delivered this year.
Bullish on the fast growing luxury-car market in India, Audi has already posted a 200 per cent growth this year from that of last year.
"The whole segment is growing and we are growing even faster than the segment.
"We will sell this year about 1,000 cars in India," he said, adding 350 units were sold last year.
Birkner said Audi's A4, which it has started assembling in India, has a major contribution to the speedy growth and added, "we will try to get more production to India to meet the demand for this product."
About the sales prospects of R8, he said at such a price the target segment is quite small and added, "people are keen to buy this car ... its a very niche product."
By 2015, Audi plans to manufacture over 18,000 cars at the Aurangabad facility of Volkswagen group firm Skoda.
Source: www.mid-day.com
The sports luxury car will be an addition to the company's line of luxury sedans, including the A4, A6, A8, TT Coupe, and SUV Q7.
"The (R8) cost will be over crore...Rs 1.17 crore," Vice-President Marketing Audi (India) Martin Birkner said.
Asked how many R8s Audi was planning to sell in India, he said the company has received orders for 15 units already, which would be delivered this year.
Bullish on the fast growing luxury-car market in India, Audi has already posted a 200 per cent growth this year from that of last year.
"The whole segment is growing and we are growing even faster than the segment.
"We will sell this year about 1,000 cars in India," he said, adding 350 units were sold last year.
Birkner said Audi's A4, which it has started assembling in India, has a major contribution to the speedy growth and added, "we will try to get more production to India to meet the demand for this product."
About the sales prospects of R8, he said at such a price the target segment is quite small and added, "people are keen to buy this car ... its a very niche product."
By 2015, Audi plans to manufacture over 18,000 cars at the Aurangabad facility of Volkswagen group firm Skoda.
Source: www.mid-day.com
