Having achieved a substantial presence in urban markets, two-wheeler major Yamaha now plans a major initiative in rural India
"We are very strong in Tier 1 and Tier II cities. Now onwards, our focus will be ruralIndia
At present, around 15 per cent of its sales comes from the rural market and Dubey sees this demand increasing substantially this year.
The rural market, at present, accounts for 70 percent bike sales in the country and Yamaha now plans a major initiative to capture a significant market share in this segment.
"We are seeing a huge demand for Yahama bikes in ruralIndia
The company plans to strengthen its network in Tier III destinations and increase its sub-dealers in these areas, he said.
The firm launched its new motorcycle YBR 110 for the rural markets last month and has already sold 4,000 units. Its Crux model already enjoys a good demand in the rural market.
"Our main product, Yamaha Crux, is well accepted in the rural market and we are confident that the recently-launched YBR 110 will also contribute significantly to our sales numbers," Dubey said.
Both the models belong to the standard segment, which Dubey described as "very crucial" in the company's strategy to tap the rural market. "It (standard segment) is one of the the main growth drivers for our company," he said.
Yamaha's domestic sales in April jumped by 11.51 percent to 16,861 units as against 15,120 units in the same month last year.
The company plans to increase its compact dealerships named 'Yamaha Bike Corner' from the present one to 250 by the end of FY'11, which will help to improve its presence in Tier III cities.
"We have come up with a new initiative called 'Yamaha Bike Corner'(YBC) to reach out to customers in rural and semi-urban areas. We will open 249 more YBC by the end of this fiscal," he said.
PTI
"We are very strong in Tier 1 and Tier II cities. Now onwards, our focus will be rural
At present, around 15 per cent of its sales comes from the rural market and Dubey sees this demand increasing substantially this year.
The rural market, at present, accounts for 70 percent bike sales in the country and Yamaha now plans a major initiative to capture a significant market share in this segment.
"We are seeing a huge demand for Yahama bikes in rural
The company plans to strengthen its network in Tier III destinations and increase its sub-dealers in these areas, he said.
The firm launched its new motorcycle YBR 110 for the rural markets last month and has already sold 4,000 units. Its Crux model already enjoys a good demand in the rural market.
"Our main product, Yamaha Crux, is well accepted in the rural market and we are confident that the recently-launched YBR 110 will also contribute significantly to our sales numbers," Dubey said.
Both the models belong to the standard segment, which Dubey described as "very crucial" in the company's strategy to tap the rural market. "It (standard segment) is one of the the main growth drivers for our company," he said.
Yamaha's domestic sales in April jumped by 11.51 percent to 16,861 units as against 15,120 units in the same month last year.
The company plans to increase its compact dealerships named 'Yamaha Bike Corner' from the present one to 250 by the end of FY'11, which will help to improve its presence in Tier III cities.
"We have come up with a new initiative called 'Yamaha Bike Corner'(YBC) to reach out to customers in rural and semi-urban areas. We will open 249 more YBC by the end of this fiscal," he said.
PTI
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