Yamaha Motor India through its brand ambassador John Abraham on Wednesday launched three bikes for the Indian market. The three motorcycles named SZ, SZ-X and YBR 125 are priced competitively between Rs 47,000 and 52,000. The SZ and SZ-X variants are powered by a 153 cc engine, the same engine found doing its duties on the FZ16 whereas the YBR 125 is powered by a 123 cc engine.
The YBR 125 has been priced at Rs 47,000 and the SZ and SZ-X are priced at Rs 49,000 and 52,000 ex-showroom Delhi, respectively. Among the three bikes the SZ seems to be the most interesting launch since at Rs 49,000 it even undercuts the Bajaj Pulsar 135 LS which is priced at Rs 51,000 ex-showroom in Delhi.
"The launch of these three bikes are in line with Yamaha's true commitment to provide world class product to its customers. We are confident that these bikes will capture the imagination of the whole generation of bikers who are looking for something extra," India Yamaha Motors CEO and Managing Director Yukimine Tsuji said.
Keeping in mind the fact that Bajaj is the leader in this segment it needs to be the most cautious against Yamaha’s new products in the 150 cc segment. While the technical specs of the three bikes are still awaited it seems certain that Yamaha’s present strategy and its new upgraded product portfolio will give the competition a severe headache.
ET
The YBR 125 has been priced at Rs 47,000 and the SZ and SZ-X are priced at Rs 49,000 and 52,000 ex-showroom Delhi, respectively. Among the three bikes the SZ seems to be the most interesting launch since at Rs 49,000 it even undercuts the Bajaj Pulsar 135 LS which is priced at Rs 51,000 ex-showroom in Delhi.
"The launch of these three bikes are in line with Yamaha's true commitment to provide world class product to its customers. We are confident that these bikes will capture the imagination of the whole generation of bikers who are looking for something extra," India Yamaha Motors CEO and Managing Director Yukimine Tsuji said.
Keeping in mind the fact that Bajaj is the leader in this segment it needs to be the most cautious against Yamaha’s new products in the 150 cc segment. While the technical specs of the three bikes are still awaited it seems certain that Yamaha’s present strategy and its new upgraded product portfolio will give the competition a severe headache.
ET
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