Audi adds luxury and style to the Wills Lifestyle India Fashion Week 2009

Audi continues its partnership with Wills Lifestyle India
Fashion Week for the Autumn / Winter 2009 season

Super sports car Audi R8 and luxury sedan Audi A6 as
show stoppers at Wills Lifestyle India Fashion Week Delhi

Mumbai - Audi, the German luxury car manufacturer, announced its association with Wills Lifestyle India Fashion Week as partner and sponsor
of the second year which will showcase the Autumn / Winter 2009 collection today. The 13th edition of Wills Lifestyle India Fashion Week will be hosted at the Intercontinental, Nehru place, New Delhi from March 18th to 23rd, 2009.

Audi’s award-winning luxury cars will be the main attractions off the ramp at the Wills Lifestyle India Fashion Week. Audi’s high performance super sports car Audi R8 will be shown exclusively to the creme de la creme at the fashion week besides the successful luxury sedan Audi A6 which will also be on display.

"Audi has been defining luxury, design and sophistication for a century. Our involvement in lifestyle and fashion is not just an association but is engraved in the Audi DNA that we truly believe in and inspire through our products and services. In India, we are instrumental in redefining customer experience and perception of luxury cars, be it our existing or soon to be launched new models in the country.
The WIFW offers us a perfect platform to reinforce Audi’s philosophy of ‘Vorsprung durch Technik’ by showcasing our super sports car Audi R8 which defines fashion in its own unique way," said Mr. Benoit Tiers, Managing Director Audi India.

The Audi R8 has been a style statement in various Audi events all over the world. Famous fashion designer Karl Lagerfeld celebrated the super sports car with a famous photo shoot 2007 called “Kaleidoscopic Vision of a Car.”

Wills Lifestyle India Fashion Week is one of the biggest fashion-trade initiatives and India’s largest B2B fashion event. It will have participation from over 80 designers, established and new, who will display their works over five action-packed days.

Soruce:www.audi.in