Monday, March 9, 2009

Audi ambassador Lang Lang to create magic for music lovers with Zubin Mehta in Mumbai


Audi ambassador Lang Lang to create magic for music lovers with Zubin Mehta in Mumbai Lang Lang is the global cultural ambassador for Audi


Top of the line Audi A8, Audi A6, Audi A4 and Audi Q7 to be part of his limousine fleet
Mumbai - Audi, the German luxury car manufacturer, will be the exclusive limousine partner of the world renowned pianist Lang Lang for his concerts scheduled to take place on March 11th to 12th, 2009 at the NCPA in Mumbai. Lang Lang, the cultural brand ambassador of Audi, will perform with the renowned Indian conductor of Western classical music, Maestro Zubin Mehta, at a charity concert for the Mehli Mehta Music Foundation.



“We are happy to welcome star pianist Lang Lang - a global Audi ambassador to India. Audi shares Lang Lang’s virtues of perfection, innovation and emotion. Lang Lang brilliantly expresses the spirit of Audi DNA ‘Vorsprung durch Technik’. Audi has a strong cultural commitment worldwide and we will take it forward in India as well.” said Mr. Benoit Tiers, Managing Director, Audi India.



Lang Lang, the 26-year-old virtuoso pianist from China, blends together traditions from the West and the Far East. His unique style has received worldwide critical acclaim, numerous fans and accolades from across the globe. He has been staging performances across the globe to wide acclaim. The musician, perhaps the most recognized of any classical pianists, is certain to enthrall music lovers in India. He is performing in India with the prestigious Vienna Philharmonic Orchestra.



Lang Lang has been associated with Audi as the cultural ambassador since the year 2006. He is chauffeured across the globe in luxury Audi cars. In India too, an Audi fleet of Audi A8, Audi A6, Audi A4 and Audi Q7 will be the official chauffeur cars for Lang Lang, Zubin Mehta and the ensemble for their stay.



Audi India continues to contribute to AUDI AG’s worldwide cultural commitment by associating with classical musical concerts for the second year. Audi has a long tradition of cultural engagement. With numerous co-operations and its own cultural events worldwide, the company promotes world-class artistic performances. Keeping true to its name (Audi means "hear" in Latin), classical music is at the focus of the company's cultural patronage. It blends tradition with emotion and creates an arena for encounters between the artist and the public.

Soruce:www.audi.in/

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