Ford India adds more muscle to the Endeavour to build on leadership position in the SUV segment

Suneil Shetty & Mr. Nigel Wark, Executive Director, Marketing, Sales & Service, Ford India

Mumbai, January 21, 2009: Ford India has engaged one of Bollywood’s most macho action stars and a leading entrepreneur Suneil Shetty to herald the leadership position of its class leading SUV - the Endeavour.

Ford India announced this exclusive association with the acclaimed action hero at a ritzy event where the action star drove in his favourite Ford Endeavour; expressed his fascination for his newest set of wheels and shared his motoring experiences with Nigel Wark, executive director, Marketing, Sales & Service, Ford India.

''Cars have always ranked high on my priority list and the Ford Endeavour is a dream come true for any car buff looking for a true blue SUV,'' said Suneil Shetty.

Talking about the special association Nigel Wark said, "The Endeavour has been the highest selling SUV in 2008. This premium SUV is synonymous with style, power, success, performance and adventure, qualities that formed basis for a suitable brand association. Suneil Shetty is not only a proud Ford customer but embodies these key attributes of the Endeavour perfectly.

''The Endeavour is definitely superior to any other product available on the Indian roads and suits my diverse driving requirements – whether it is manoeuvring through the congested Mumbai streets, cruising on the highway or just enjoying the great outdoors'', added Suneil Shetty.

Ford India will be rolling out an all-new Endeavour leadership campaign, in print, starting January 23, 2009 in leading newspaper across India, featuring Suneil Shetty with India’s highest selling SUV. The ad-campaign will reinforce the brand positioning for the Endeavour, reflected in its new tagline – India's No. 1 SUV.

Suneil Shetty is one of the first true action heroes of the Indian film industry and has given machismo a whole new definition. He is equally popular for his tough looks and great physique as he is for his business acumen, deep and strong rooted family values and humble persona.

''Suneil is not only a successful film-star but a very successful business entrepreneur and interestingly these characteristics resonate with the core target audience of the Endeavour,'' observed Nigel.

Just like the Endeavour has proved itself on every terrain, Suneil has also cruised along different genres in Bollywood including action, comedy, emotional and drama with great panache.

''The Ford Endeavour is a celebrity in its own right! It is the only SUV in the country to be powered with a next-generation 3.0L Turbo-Diesel Common rail Injection (TDCi) power train and has been the segment-leading car in India since its launch. The Endeavour delivers unmatched power, offers an unparalleled 4x4 driving dynamics and is best known for its adventurous spirit'', added Nigel.

The sales statistics made available by the Society of India Automobile Manufacturers [SIAM], ranks the Ford Endeavour as the market leader in terms of cumulative sales of SUVs in 2008, with total sales of 3328 units sold from January–December 2008, significantly more than any other manufacturer in the segment. The Endeavour enjoyed a predominant market share of 28% in the year just gone by.

"Despite new entrants in the SUV segment and the overall industry scenario, the Endeavour has been the preferred choice for the Indian consumer and has established itself as an undisputed leader in the segment", remarked Nigel.

The Ford Endeavour is available in three different variants – the 3.0 Litre 4x4 Thunder+, 2.5 Litre 4x2 Limited Edition and 2.5 Litre 4x2 XLT.

Source: www.india.ford.com

Automobile Dealers In India

M/s Laxmi Motor Stores Hindustan Motors M/B-46 Aberdeen Bazar Port Blair 744101 Andaman Phone: 03192 30170/36176 Fax: 21388 E-Mail;

M/s Auto Pradeep Hindustan Motors Shapurwadi Secretarialm Road Hyderabad 500004 Andhra Pradesh Phone: 040 3231272/73/3233164 Fax: 23240169 E-Mail;

M/s Autofin Ltd Hindustan Motors 140 Prenderghast Secunderabad 500004 Andhra Pradesh Phone: 040 7847112/3 Fax: E-Mail;

M/s Sai Ram Motors Hindustan Motors 19-3-1 Renigunta Road Chitoor Dt Tirupati 08574 Andhra Pradesh Phone: 08574 50293/50817 Fax: 250817 E-Mail;

M/s Padmaja Commercial Corp Hindustan Motors PB No709 Prabhu Nilayam M G Road Labbipet Vijayawada 520010 Andhra Pradesh Phone: 0866 474060/473495/477839 Fax: 2477840 E-Mail;

M/s Sulochana Motors Hindustan Motors Choppadandi Village & Mandal Opp Sub Station Karim Nagar Andhra Pradesh Phone: 08772 Fax: E-Mail;

M/s Sri Krishna Motor & Engineering Works Hindustan Motors S No35/7/8/9 Ramanayyapeta Opp:SAP Quarters Pitapuram Road Kakinada 533005 Andhra Pradesh Phone: 0884 61690 Fax: E-Mail;

M/s Sri Krishna Motor & Engg Works Hindustan Motors 10-4-18/B Aseelametta Visakhapatnam 530003 Andhra Pradesh Phone: 0891 755806/754053 Fax: 2555587 E-Mail;

M/s Sri Krishna Motor & Engineering Works Hindustan Motors 16-1-21 M G Road Vizianagaram 531202 Andhra Pradesh Phone: 08922 26325 Fax: E-Mail;

M/s Sri Krishna Motor & Engineering Works Hindustan Motors Narasannapeta Road Srikakulam 531202 Andhra Pradesh Phone: 08942 Fax: E-Mail;

M/s Goenka Automobiles Hindustan Motors G S Road Dispur Guwahati 781005 Assam Phone: 0361 561234/5/6 Fax: 2561468 E-Mail;

M/s Lakshmi Service Station Hindustan Motors G N Bordolai Road Guwahati 781003 Assam Phone: 0361 547229/554320 Fax: 2510255 E-Mail;

M/s The Phoenix Automobile Sales & Service (P) Ltd Hindustan Motors Mancotta Road P B No88 Dibrugarh 786001 Assam Phone: 0373 20518/9 Fax: 230646 E-Mail;

M/s B P Agrawalla & Sons Ltd Hindustan Motors Industry House Bank More Dhanbad 826001 Bihar Phone: 0326 302929/3939/304747 Fax: 2304313 E-Mail;

M/s Chandan Motors Hindustan Motors Bank Road Dhanbad 826001 Bihar Phone: 0326 305848/6/302437 Fax: 2202413 E-Mail;

M/s Ess Pee Automobiles (P) Ltd Hindustan Motors Uma Buildings Fraser Rd Patna 800001 Bihar Phone: 0612 231913/230954/239498 Fax: 221232/239498 E-Mail;

M/s Jaidka Motor Co Ltd Hindustan Motors Jaidka House Exhibition Road Patna 800001 Bihar Phone: 0612 232227/221231/223121 Fax: 220815 E-Mail;

M/s Ashok Automobiles (Ranchi) Pvt Ltd Hindustan Motors Main Road Ranchi 834001 Bihar Phone: 0651 315052/203951/303941 Fax: 2307788 E-Mail;

M/s R J S Motors Hindustan Motors Road No2 Contractors Area Bishtupur Jamshedpur 831001 Bihar Phone: 0657 428148/432663 Fax: 2424777 E-Mail;

M/s Premier Motor Garage Hindustan Motors 47 Industrial Area-I Chandigarh 160002 Chandigarh Phone: 0172 636493/652424/654874/650204 Fax: 2657091 E-Mail;

M/s Excel Motors Hindustan Motors Block B-1, G5, Mohan Co Opp Industrial Estate Mathura Road New Delhi 110044 Delhi Phone: 011 26835239/26318277 Fax: 26959212 E-Mail;

M/s Rajiv Motors Hindustan Motors P/11 Connaught Place New Delhi 110004 Delhi Phone: 011 22912570/22934261/22518313 Fax: 23344540 E-Mail;

M/s Auto Service Hindustan Motors Joshi Building FL Gomes Road Vasco Da Gama 403802 Goa Phone: 0834 512312/512421/512422 Fax: 2513924 E-Mail;

M/s Orient Tradind (Auto Divn) Co Hindustan Motors Old National Highway No8 P B No49 Opp GIDS Bus Depot Ankleshwar 393002 Gujarat Phone: 02646 52032/21171/21218 Fax: 250515 E-Mail;

M/s Auto Point Car Division Hindustan Motors 101-102 Mahindra Park Society Near Pune Jagat Naka Surat Gujarat Phone: 0265 610741/639580/646427 Fax: 2639973 E-Mail; Source: www.hindmotors.com

Automobile Dealers In India

M/s Laxmi Motor Stores Hindustan Motors M/B-46 Aberdeen Bazar Port Blair 744101 Andaman Phone: 03192 30170/36176 Fax: 21388 E-Mail;

M/s Auto Pradeep Hindustan Motors Shapurwadi Secretarialm Road Hyderabad 500004 Andhra Pradesh Phone: 040 3231272/73/3233164 Fax: 23240169 E-Mail;

M/s Autofin Ltd Hindustan Motors 140 Prenderghast Secunderabad 500004 Andhra Pradesh Phone: 040 7847112/3 Fax: E-Mail;

M/s Sai Ram Motors Hindustan Motors 19-3-1 Renigunta Road Chitoor Dt Tirupati 08574 Andhra Pradesh Phone: 08574 50293/50817 Fax: 250817 E-Mail;

M/s Padmaja Commercial Corp Hindustan Motors PB No709 Prabhu Nilayam M G Road Labbipet Vijayawada 520010 Andhra Pradesh Phone: 0866 474060/473495/477839 Fax: 2477840 E-Mail;

M/s Sulochana Motors Hindustan Motors Choppadandi Village & Mandal Opp Sub Station Karim Nagar Andhra Pradesh Phone: 08772 Fax: E-Mail;

M/s Sri Krishna Motor & Engineering Works Hindustan Motors S No35/7/8/9 Ramanayyapeta Opp:SAP Quarters Pitapuram Road Kakinada 533005 Andhra Pradesh Phone: 0884 61690 Fax: E-Mail;

M/s Sri Krishna Motor & Engg Works Hindustan Motors 10-4-18/B Aseelametta Visakhapatnam 530003 Andhra Pradesh Phone: 0891 755806/754053 Fax: 2555587 E-Mail;

M/s Sri Krishna Motor & Engineering Works Hindustan Motors 16-1-21 M G Road Vizianagaram 531202 Andhra Pradesh Phone: 08922 26325 Fax: E-Mail;

M/s Sri Krishna Motor & Engineering Works Hindustan Motors Narasannapeta Road Srikakulam 531202 Andhra Pradesh Phone: 08942 Fax: E-Mail;

M/s Goenka Automobiles Hindustan Motors G S Road Dispur Guwahati 781005 Assam Phone: 0361 561234/5/6 Fax: 2561468 E-Mail;

M/s Lakshmi Service Station Hindustan Motors G N Bordolai Road Guwahati 781003 Assam Phone: 0361 547229/554320 Fax: 2510255 E-Mail;

M/s The Phoenix Automobile Sales & Service (P) Ltd Hindustan Motors Mancotta Road P B No88 Dibrugarh 786001 Assam Phone: 0373 20518/9 Fax: 230646 E-Mail;

M/s B P Agrawalla & Sons Ltd Hindustan Motors Industry House Bank More Dhanbad 826001 Bihar Phone: 0326 302929/3939/304747 Fax: 2304313 E-Mail;

M/s Chandan Motors Hindustan Motors Bank Road Dhanbad 826001 Bihar Phone: 0326 305848/6/302437 Fax: 2202413 E-Mail;

M/s Ess Pee Automobiles (P) Ltd Hindustan Motors Uma Buildings Fraser Rd Patna 800001 Bihar Phone: 0612 231913/230954/239498 Fax: 221232/239498 E-Mail;

M/s Jaidka Motor Co Ltd Hindustan Motors Jaidka House Exhibition Road Patna 800001 Bihar Phone: 0612 232227/221231/223121 Fax: 220815 E-Mail;

M/s Ashok Automobiles (Ranchi) Pvt Ltd Hindustan Motors Main Road Ranchi 834001 Bihar Phone: 0651 315052/203951/303941 Fax: 2307788 E-Mail;

M/s R J S Motors Hindustan Motors Road No2 Contractors Area Bishtupur Jamshedpur 831001 Bihar Phone: 0657 428148/432663 Fax: 2424777 E-Mail;

M/s Premier Motor Garage Hindustan Motors 47 Industrial Area-I Chandigarh 160002 Chandigarh Phone: 0172 636493/652424/654874/650204 Fax: 2657091 E-Mail;

M/s Excel Motors Hindustan Motors Block B-1, G5, Mohan Co Opp Industrial Estate Mathura Road New Delhi 110044 Delhi Phone: 011 26835239/26318277 Fax: 26959212 E-Mail;

M/s Rajiv Motors Hindustan Motors P/11 Connaught Place New Delhi 110004 Delhi Phone: 011 22912570/22934261/22518313 Fax: 23344540 E-Mail;

M/s Auto Service Hindustan Motors Joshi Building FL Gomes Road Vasco Da Gama 403802 Goa Phone: 0834 512312/512421/512422 Fax: 2513924 E-Mail;

M/s Orient Tradind (Auto Divn) Co Hindustan Motors Old National Highway No8 P B No49 Opp GIDS Bus Depot Ankleshwar 393002 Gujarat Phone: 02646 52032/21171/21218 Fax: 250515 E-Mail;

M/s Auto Point Car Division Hindustan Motors 101-102 Mahindra Park Society Near Pune Jagat Naka Surat Gujarat Phone: 0265 610741/639580/646427 Fax: 2639973 E-Mail; Source: www.hindmotors.com

Hindustan Motors launches Outlander SUV

New Delhi, October 3: Automobile firm Hindustan Motors on Friday launched sports utility vehicle 'Outlander' in the country, priced at Rs 20.2 lakh (ex-showroom).
Outlander entered India after making its debuts in North America, Japan, Australia, Canada and West Europe.
"We have launched the Outlander in India in keeping with the policy of offering the latest from the Mitsubishi stable to the Indian customers," Hindustan Motors Chairman C K Birla said.
The SUV would be available in the Indian market with a 2.4 litre petrol engine.
The vehicle would be assembled at Hindustan Motors' facility at Tiruvallur near Chennai.

Source: http://www.expressindia.com/latest-news/Hindustan-Motors-launches-Outlander-SUV/368971/