Maruti Suzuki Sales Grow 41% in October in Orissa Market

Date & Place 04/11/2008 Kolkata/ Berhampur Publication Business Standard

Contrary to the eight cent drop in its all India sales in October this year, Maruti Suzuki India Limited (MSIL), the domestic passenger car leader, has posted a 41 per cent growth in its sales in the Orissa market in the same month.

MSIL posted an all time high sales volume of 747 units across all its models in the Orissa market in October this year, thereby getting past its previous best sales figure of 616 units recorded in May this year.

It may be noted that MSIL’s pan India sales slid by about 8 per cent from 64,258 units in October 2007 to 59,127 units in October this year.

Maruti Suzuki has sold 747 units of all models in Orissa in October this year and has recorded an all time high sales in the state, Rohit Kohli, area manager (Orissa) of MSIL told Business Standard.

According to Kohli, the sales growth in the Orissa market came on the back of high demand for fuel efficient cars across all models, good ground level work by the dealers and the company’s efforts to ensure customer satisfaction.

Maruti’s sales growth in the state was led by its popular and fuel efficient Alto car which clocked sales of 252 units, followed by Wagon-R at 190 units and Swift at 111 units.

Maruti Suzuki Alto achieves a whopping mileage of 41.5 km to a litre

Top 10 participants at Alto Mileage Rallies achieve average mileage of 30 kmpl
Ahmedabad, 4th August 2008. India’s most popular car Maruti Suzuki Alto achieved a spectacular mileage of 41.5 kilometers per litre (kmpl) in a fuel efficiency rally in the city, yesterday. The top 10 participants achieved a mileage of over 36.5 kmpl of petrol. The Mileage Rally was third in the series as a part of company’s initiative to reinforce the supremacy of Alto as the most fuel efficient car in its category and inculcate driving practices that enhance fuel efficiency.
In a similar event in Mumbai yesterday, the top mileage was 37.7 kmpl while the top ten participants achieved an average of 31.5 kmpl.
Last month, in the inaugural fuel efficiency rally at Delhi, 105 Alto customers participated achieving an average mileage of 26.24 kmpl. The winner in Delhi event achieved 34.55 kmpl mileage.
Maruti Suzuki cars are renowned for their fuel efficiency and value for money proposition for over three generation of buyers.
The excellent mileage scored by the participants in the three rallies proved beyond doubt that the Alto is the Mileage King amongst the cars in India The company plans to organize similar rallies in other cities across the country.
Most participants felt that their Alto cars give excellent mileage and attributed the same to the regular maintenance. At the same time driving within the specified speed range of 50-55 kilometer per hour surely helped the engine perform the best.
Since its launch in September 2000, the popularity of the ‘hottest little car’ has continued to grow, selling over one million units cumulatively. Customers are attracted to its unmatched combination of fuel efficiency, contemporary design and looks and features including Electronic Power Steering and air-conditioning.
Safety features like the collapsible steering column and booster assisted brakes reassure customers, and add to the popularity of the Alto. Like other Maruti Suzuki models, Alto is equipped with iCATS – a factory fitted immobilizer system that prevents theft of the car.
Recently Alto crossed the million units mark in just seven years and five months since its launch. Of this, the last 5 lakh units (half a million) have come in a record 25 months.

Record-breaking performance:
Alto has many records against its name.
First car brand to sell over 2 lakh units in the domestic market in a single financial year (in 2006-07). In fiscal 2007-08 Alto repeated the feat once again by selling 227,173 cars.
Alto recorded its highest ever monthly sales of 22,784 units in November 2007. This is the highest ever-domestic sales achieved by any car in India in a month.
Alto’s International exposure
Besides its success in India, over 152,000 Alto made at Maruti Suzuki are plying internationally. While Netherlands has the highest numbers (over 22,000 units) the Alto has recently made big inroads in Algeria and Chile already each selling over 7,000 units in this fiscal. Over 21,335 Altos have been exported this fiscal.